What to do after integrating google tag manager?

After successfully integrating Google Tag Manager (GTM) with your website, there are several essential steps you can take to make the most of this powerful tool for managing and deploying tracking codes. Here's a guide on what to do after integrating Google Tag Manager:

1. Set Up Container Tags:

Define and configure tags within GTM for various tracking purposes. This may include Google Analytics tags, conversion tracking tags, third-party tracking codes, and more.

2. Configure Triggers:

Create triggers in GTM to determine when tags should fire. Triggers specify the conditions under which a tag should be executed, such as page views, clicks, form submissions, or other interactions.

3. Implement Variables:

Use variables to capture and store dynamic data that can be reused across tags and triggers. Variables help make your tags more flexible and adaptable to different scenarios.

4. Test and Preview:

Utilize the "Preview" mode in GTM to test your tags and ensure they are firing correctly. This allows you to troubleshoot any issues before deploying changes to your live website.

5. Publish Changes:

Once you are satisfied with your configurations and have tested them in the preview mode, publish the changes to make them live on your website.

6. Regularly Review and Update:

Periodically review your tags, triggers, and variables to ensure they remain aligned with your tracking requirements. Update configurations as needed based on changes to your website or tracking goals.

7. Integrate Additional Tags:

Explore and integrate additional tags and services that can enhance your website analytics and marketing efforts. This may include tags for social media tracking, advertising platforms, and more.

8. Utilize Built-in Variables:

Leverage built-in variables provided by GTM, such as Click URL, Page Path, and Referrer, to gather default information without the need for custom JavaScript.

9. Enable Built-in Tags:

Take advantage of built-in tags available in GTM, such as Google Analytics and Google Ads conversion tracking tags. These tags can be easily configured within GTM, saving you the hassle of manual code implementation.

10. Set Up Folders and Naming Conventions:

Organize your tags, triggers, and variables by creating folders in GTM. Establish a clear naming convention to make it easy for your team to understand and manage the configurations.

11. Monitor and Analyze Data:

Regularly review your analytics data to gain insights into user behavior, website performance, and marketing efforts. Use the data to make informed decisions and optimizations.


Integrating Google Tag Manager is just the first step in optimizing your website tracking and analytics. By configuring tags, triggers, and variables, testing implementations, and staying proactive in monitoring and updating configurations, you can harness the full potential of Google Tag Manager to enhance your digital analytics strategy. Always refer to the latest GTM documentation for any updates and best practices.

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